Reputation Institute昨天发布了全球最受尊敬公司的统计报告，一共选择了600家知名企业，统计了28个国家消费者和用户对这些公司的评价，前28名如下，谷歌和索尼占据前两位，微软位于第十一名，索尼是排行榜上位置最高的日本公司，因为Reputation Institute还没有公布完整榜单，因此任天堂的位置尚不得而知：

1 Google (US) 78.62

2 Sony (Japan) 78.47

3 The Walt Disney Company (US) 77.97

4 BMW (Germany) 77.77

5 Daimler/Mercedes-Benz (Germany) 76.83

6 Apple (US) 76.29

7 Nokia (Finland) 76.00

8 IKEA (Sweden) 75.60

9 Volkswagen (Germany) 75.55

10 Intel (US) 75.39

11 Microsoft (US) 74.47

12 Johnson & Johnson (US) 74.12

13 Panasonic (Japan) 73.67

14 Singapore Airlines (Singapore) 73.54

15 Philips Electronics (The Netherlands) 73.31

16 L’Oreal (France) 73.17

17 IBM (US) 73.03

18 Hewlett-Packard (US) 72.67

19 Barilla (Italy) 72.45

20 Nestle (Switzerland) 72.37

21 Ferrero (Italy) 72.36

22 Samsung Electronics (Korea) 71.62

23 FedEx (US) 70.84

24 Honda Motor (Japan) 70.82

25 The Coca-Cola Company (US) 70.40

26 Carlsberg (Denmark) 70.31

27 Procter & Gamble (US) 70.21

28 UPS (US) 70.07

另外按照地区差异的统计，排名如下：

·亚洲地区: 1) The Walt Disney Company, 2) Daimler/Mercedes Benz, 3) BMW, 4) Sony, and 5) Singapore Airlines.

·中欧地区: 1) Sony, 2) BMW, 3) Google, 4) Volkswagen, and 5) Daimler/Mercedes Benz.

·中南美: 1) Nestle, 2) Sony, 3) Google, 4) BMW, and 5) Johnson & Johnson.

·北美: 1) Johnson & Johnson, 2) Google, 3) Nestle, 4) The Walt Disney Company, and 5) Sony.

·北欧: 1) Google, 2) IKEA, 3) Sony, 4) The Walt Disney Company, and 5) Singapore Airlines.